28 October, 2022

How to Use Mugs in Marketing to Promote Your Business

Coffee mugs are one of the most versatile promotional products out there, and they’re also some of the most inexpensive. However, their true value lies in the fact that they have such a wide variety of uses. We’ll show you how far you can go with these mugs and how to use them to promote your business or organisation in multiple ways. So don’t throw those coffee mugs away. They may be just what you need to spread your brand and get more customers.

Advertise
If you want your marketing ideas to get noticed, you'll need something less subtle than business cards. That's where custom cups come in handy. You can use custom-printed cups for event giveaways, sports promotions, bar/club name tags, etc. Just remember that you'll want something unique or eye-catching so people actually notice it (and hopefully think of your company). You can make your brand stand out by using promotional mugs instead of plain paper or plastic drinkware. 

Engage your customers by displaying them
Consider selling branded mugs if you’re looking for an affordable (but still effective) way to promote your business. Custom coffee mugs are a popular option. Not only can they be customised with logos and artwork, but they can also include advertising messages of all kinds. You can also find inexpensive ways to sell them — like hosting a mug sale or putting them on consignment at local coffee shops and restaurants. You can also send them to clients who buy your products as gifts.

Earn Money by selling branded mugs
If you have a small business and are looking for additional profit streams, consider selling branded mugs. While selling large orders of mugs might be expensive initially, your costs will decrease significantly if you sell lots of quantities. Even better: That initial investment is just a fraction of what it takes to create custom products — and it doesn’t require a lot of upfront money. In fact, we’ve seen businesses make thousands of dollars by selling hundreds of mugs with their logo on them at events like trade shows and conferences. Consider partnering with local coffee shops or restaurants that could display your cups for you and give them away as part of a deal or promotion — or consider making extra cash by selling directly to customers online.

Run contests on social media
A unique and memorable social media contest might be just what you need to turn your fans into promoters. For example, if you have a mug as part of your branding or packaging, enter it into a contest with a special discount code. People who enter will be more likely to share pictures of themselves enjoying their product. This is especially useful for businesses that manufacture products that are hard to photograph, such as services, software or food items. Be sure to choose a prize and time frame that will maximise participation, but be wary of prizes that require participants to buy something else — it could lead participants right back where they started.

The Mugs Only Team