19 June, 2024

Cups2Go: The Sustainable Sip Solution

Hey there, you busy bee! In this non-stop, go-go-go world, we've all become jugglers of time, trying to squeeze in that morning brew between meetings or sipping a smoothie while chasing the next deadline. And let's face it, a trusty companion for our drinks can be a real game-changer. Enter Cups2Go – not just your average cup, but a mobile branding powerhouse. Let’s spill the beans on why these cups are the bees knees for getting your name out there.

The Name
There are many permutations of the name Cups2Go. You might also know them as Carry Cups or brand names such as Keep Cups. The premise is the same - to stop using disposable paper cups and use these instead for your coffee, tea or whatever beverage you like to drink.

The Stats

This is where it gets scary - are you ready
 - In Australia it is estimated we use over 1 billion disposable coffee cups each year.*
- That equates to approx 2,700,000 paper coffee cups thrown out every day!*
- Estimated to be the second-largest contributor to litter waste after plastic bottles.*
- Equates to around 60,000 kilograms of plastic waste per annum.

The Buzz
Cups2Go are the superheroes of the drinkware world. They're the unsung sidekicks that carry your brand through the urban jungle, from the crowded city streets to the hushed halls of office buildings. But what makes them stand out in the sea of drinkware? It's simple: their mix of convenience, style, and the sheer genius of portable branding.

The Environment Saving Impact
Check out the below stats - Courtesy of https://au.keepcup.com/impact-calculator
The below calculation is based on using a Cup2Go or similar 5 days a week for one beverage over the span of a year. This is the impact you would have
- Save using 250 single cups.
- 9.21kg less of carbon dioxide emitted into the air.
- 0.83kg less plastic in the environment.
- 236.95mj less of energy used.
- 5.63kg less timber used.

Hotter for Longer
Ever cradled a cup of coffee, only to be distracted by the day's demands, and returned to a lukewarm disappointment? It's the sad tale of many a morning routine. However, with Cups2Go, this is a plight of the past. They are engineered with top-notch insulation technology that traps the heat, keeping your beverages at that just-right temperature.

Imagine a thermal blanket wrapped around your drink; that's the kind of cosy embrace we're talking about. The double-walled construction in many of them acts as a barrier against the cold, ensuring that the heat doesn't escape. It’s a mini fortress of warmth for your latte or tea.

What's more, this isn't just about maintaining the heat; it's about preserving those rich, full-bodied flavours that can only be fully savoured when hot. The insulated walls slow down the cooling process, so the last sip is just as comforting as the first.

Your Wallet Will Thank You

Think about it - some cafes offer discounts when you bring your own cup. Sure, it's just a splash of savings with each brew, but tally it up over weeks and months, and you're talking about a tidy sum. It’s a small change with a big payoff! Your wallet will be chuffed with all that extra coin.

Style It Up
They come in all sorts of designs, colours, and materials. Glass, bamboo, stainless steel - you name it. They can be a fashion statement, an extension of your personality, or a conversation starter. It's like your personal brand, but for hydration.

1. Glass Cups2Go: Sleek, transparent, and utterly chic. Glass cups not only allow you to see your drink, making for a visually pleasing experience, but they are also non-reactive, ensuring your beverage’s taste remains unaltered. Plus, they're a breeze to clean, and their smooth surface is perfect for showcasing high-definition prints of your brand.

2. Bamboo Cups2Go: Talk about eco-style! Bamboo cups are all about sustainability, giving off earthy vibes and boasting biodegradability. They're lightweight, sturdy, and come with a naturally unique grain pattern, ensuring no two cups are the same – much like their owners.

3. Stainless Steel Cups2Go: These are the tough cookies of the cup world. Stainless steel is durable, resistant to rust and corrosion, and offers excellent thermal insulation. It's ideal for the rough and tumble of daily commutes, and its sleek, metallic finish can give any brand a modern edge.

4. Wheat Husk Cups2Go: Made from wheat husk, these cups use agricultural waste, reducing environmental impact and making them a sustainable choice. They break down faster than plastic, but are surprisingly sturdy and can handle hot beverages well, maintaining their shape and form.

5. Silicone Cups2Go: Silicone is known for its flexibility, making these cups resistant to drops and knocks. They're perfect for on-the-go use where durability is key. It also maintains its integrity in various temperatures, making it ideal for both hot and cold beverages. Being non-stick makes it easy to clean, which is great for those who are always on the move.

Each material brings its own set of perks, from aesthetic appeal to environmental friendliness and from durability to taste preservation. Your Cups2Go can be as unique as your brand's personality, making a statement with every sip.

Taste the Difference

The taste of your beverage is significantly influenced by the material of the cup you're using. Disposable paper cups can sometimes impart a subtle plasticky flavour because of the lining they use, especially if the beverage is hot. This can detract from the natural flavours of the drink.

Cups2Go, on the other hand, are typically made from materials like glass, stainless steel, or high-quality food-grade silicone, which are non-reactive and don't impart any additional flavours. This means the true taste of your coffee, tea, or other beverages remains unaltered, allowing you to fully appreciate the delicate nuances of its flavour profile.

This makes a considerable difference for coffee aficionados and tea connoisseurs, as the purity of flavour is paramount in their drinking experience. With them, you get to enjoy your drink exactly as it was meant to be tasted, without the interference of unwanted flavours.

A Cup for a Cause
When you whip out your keep cup, you’re not just sipping - you’re spreading a message. You’re part of a community that’s conscious about their consumption and cares about the future. It’s a small symbol that can inspire others to make the switch, too.

It isn't just a personal choice; it's a statement. It signifies that you're mindful about reducing waste and caring for the environment. Every time you use it, you silently advocate for sustainability and influence those around you. They have become symbols of a growing movement towards environmental responsibility. By choosing one over a disposable one, you're contributing to a culture shift that prioritises the planet. It's more than just a cup; it's a badge of commitment to a healthier, more sustainable future, and a prompt for others to think about their daily choices.

Easy Peasy Cleaning
Worried about the fuss of cleaning? Don’t be. They are designed with convenience in mind, which also extends to cleaning. Many models feature removable grips or sleeves, making them incredibly dishwasher-friendly. This design not only ensures a thorough clean but also makes it easier to maintain the cup in tip-top condition. The dishwasher-safe nature means you can simply pop your cup in with the rest of your dishes, saving you time and effort. For those who prefer hand washing, the smooth interior surfaces of these cups are usually very easy to clean. This hassle-free maintenance is another reason they are a practical choice for everyday use.

Getting Your Brand on the Move

With every dash to the bus stop, sip in the lift, or gulp at the gym, your Cups2Go is there, making sure your brand is seen by all and sundry. It's a non-stop promotion that works overtime without the overtime pay. Imagine you're dashing to catch the bus, and there it is, your trusty Cups2Go in hand, flaunting your brand like it's the catwalk of Milan. Every sip is like a shoutout, a little "hey, check us out!" to everyone around. And in the lift, it’s not just you going up - it’s your brand too, catching eyes with every floor. Even at the gym, between bench presses and burpees, your cup's there, silently flexing your logo. It's like having a tireless promoter, always on the move, spreading the word about your brand without breaking a sweat (or the bank). Now that's what we call smart branding! 

Sustainable and Savvy
By choosing a reusable option, you're not just slapping your logo on something; you're aligning your brand with a sustainable future. It’s smart, it’s responsible, and let’s face it, it’s trendy as. Going for a reusable cup is like saying, “Hey, we’re not just about good looks; we’re about good choices.” It’s a savvy move that shows you're thinking about tomorrow, not just today. By popping your logo on one, you're joining the cool club of brands that care – about the planet, about the future, and about making a statement that goes beyond just branding. It's a trend that's catching on like wildfire because it's not just fashionable; it's forward-thinking. It's your brand saying, "We’re here for a good time and a long time."

Wrap Up
So, there you have it – They are the nifty, thrifty, and eco-smart way to keep your brand buzzing in the fast-paced world. Whether insulated, glass, or eco-designed, these cups are the perfect mates for your brand on the go. Just pop on your logo, and watch your brand travel further than a kangaroo on a mission. Here’s to making every sip a journey and every journey a brand-building adventure!

* Reference: https://www.abc.net.au/news/2016-02-03/takeaway-coffee-cups-piling-up-in-landfill/7136926

The Mugs Only Team