17 February, 2023

6 Ways to Make Your Promotional Mugs Stand Out from the Crowd

We all love mugs! They’re the perfect container to enjoy our favourite hot beverages with, and they make the best promotional products. But which mugs should you buy?

If you want to be sure you don’t end up with boring, generic mugs that will get tossed in the back of your clients' cupboards, pay attention to these critical tips. They will make your promotional mugs stand out from the crowd, so you can be sure it gets used.

1. Think Outside the Box
When branding mugs, think outside the box – or mug, in this case. Get creative with your design, and don’t be afraid to try something new.

Mugs can be covered in designs, text and images. The sky’s the limit regarding what you want to put on your mugs – but don’t take it too far.

There are limits, particularly when it comes to promotional mugs. If you think you’re using another company’s brand in a way that could confuse you, tread carefully and make sure you know what that brand looks like before proceeding.

Always avoid copying someone else's logo as closely as possible. If they own a design patent or copyright for that particular logo design, making such a copy can constitute trademark infringement or fraud. It may also lead them to sue for damages if customers associate their brand with yours.

2. Pick a Colour Scheme That Matches Your Brand
You want your mugs to represent your brand, so start by considering what colours best match it. If you have a logo, use those colours as a guide. You can also look to other companies in your industry for inspiration. Consider choosing a colour scheme that will make your mug unique and eye-catching.

3. Use Space Wisely
Designing mugs is all about using space wisely. The key is ensuring your design is legible and easy to understand. Use clean lines and shapes, and avoid putting too much text or clutter on the mug. Remember that less is often more when it comes to design.

4. Choose Something Creative
Brainstorm a list of ideas that would make your mug unique. Maybe you could use a clever pun or play on words. If you're selling mugs with company logos, try to create a design that's eye-catching and memorable.

You could also try using bright colours or an interesting pattern. If you're selling mugs as gifts, think about what the recipient would like. Perhaps you could personalise the mug with a message or choose one related to their interests.

5. Put Something in Writing
Before printing your design on mugs, you need to have a design. And before you can have a plan, you need an idea.  

6. Add Your Logo & Website Address
One way to make your mug stand out is by adding your logo or website address. This helps promote your brand and make your mug a walking advertisement for your business. You can also add a unique design or pattern to your mug or even personalise each mug with the customer's name.

Whatever you do, make sure your branding is solid and visible on each mug.

The Mugs Only Team